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Partnering with influencers is a number one marketing strategy for many brands. These are the benefits of influencer marketing:
Influencer Rates
How much influencers charge:
Rather than just randomly reaching out to various influencers, we create a database of the most promising influencers by their niche, Fan base size and Social channels and demographics.
67% of marketers promote content with the help of influencers, particularly those who have a loyal following of hundreds of thousands of people.
Engages with a new social audience, unlocking the potential for more followers and engagements. This can lead to more site traffic, backlinks and buyers.
If companies want to embrace influencer marketing, they’ll need to be aware of the latest influencer marketing trends. So, let’s check out the influencer marketing trends that are expected to make waves in 2022:
Once you decide about the right influencer and platform for your brand, we will take all the burden to strategize your winning influencer marketing tactics. Take a look at some of the top strategies that work for almost every business. The key is to choose the right influencer and platform first.
Stories are the best way to build an emotional connection with people, so you can ask your influencers to share your brand’s stories with their social media followers in ways that will appeal to them. But why do you need an influencer to become a storyteller for your brand?
When done correctly, giveaways or contests will definitely draw new customers to your brand because it’s always exciting to win a prize, free of cost. And when you collaborate with influencers to run contests or giveaways, you can reach a wider audience which may not have been possible otherwise.
Get your product given to influencers and ask them to give honest reviews. User reviews and testimonials are even more important when you are a fairly new brand in the industry. In such cases, a positive review from an influencer whom customers trust can speak volumes about your brand and it’s value.
A relevant hashtag are power-hubs which can make a campaign go viral. Hashtags are easy and compelling to use, helping users identify relevant content. Relevant hashtags can bring fresh and organic audience to your brand as social media user follow hsahtag trends.
Why not offer somebody a free product or discount in exchange for a shout out? This is how GymShark initially grew its user base. When influencer marketing was still in its infancy, they sent their products to YouTube influencers for free, and in turn, those influencers would wear the products in videos.
This is a win-win, as both parties have skin in the game. You pay the person to share your brand with their audience and any sale they generate will result in a commission paid to the influencer. As long as you are fair with the commission structure, this is one of the best arrangements.
Dior, who teamed with an influencer marketing agency to celebrate the launch of Dior’s Forever Foundation, which is a range with 67 unique foundation shades.
They worked with 67 influencers for the campaign – each one matching one of Dior’s 67 shades. In turn, the influencers made one post per day over 67 consecutive days. The 67 influencers had a total audience reach of 2.66M. In addition, their posts had 1.85M impressions and resulted in 592K engagements.
Identify the social media platform that your ideal audience frequents. Assess influencer fees considering the potential reach based.
Set up management strategy, timeline, and budget for the campaign before reaching out to to them.
Since influencers have very targeted audiences, it’s important to nail the exact audience attributes that fit the brand’s needs.
Shortlist the names and reach out to them with all plans and prices and sign the agreement and terms you wish to sign with them.
Once the influencers are short listed, comes to engage with them on their social platforms of choice.
Once the influencer is engaged, he is presented with the terms and condition along with the price or the incentive offered by the brand.
We help both, the brand and influencer with personalized pitch which can be a blof content or a youtube video.
How your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.
Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.
Make powerful future decisions based upon deliverable results, and ROI reporting.
