Partner with popular social media users or bloggers.

Have a large, engaged audience that brands can tap into to build credibility and even drive sales.

Why your business needs Influencers marketing?

Partnering with influencers is a number one marketing strategy for many brands. These are the benefits of influencer marketing:

  • Reach a bigger audience
  • Build trust for your brand
  • Grow your social following
  • Increase site traffic
  • Get more leads
  • Drive sales

How we can help you

How much do you need for influencer marketing

In 2022, companies worldwide will be investing $16.4 billion in influencer marketing. It is a great way to reach social media audiences for small, medium, and large brands. However, how can companies find the right influencers without breaking the bank? Influencer marketing costs differ based on the platform, business goals, influencer reach, industry, and posting frequency. Major factors that have an impact on influencer marketing costs are Social media influencer follower count, reach, and engagement rates.

Influencer Rates

How much influencers charge:

  • Nano-influencers (900-9,000 followers): $10–$80 per post
  • Micro-influencers (10,001-50,000 followers): $100–$500 per post
  • Mid-tier influencers (50,001-500,000 followers): $500–$5,000 per post
  • Macro-influencers (500,001-1,000,000 followers): $5,000–$10,000 per post
  • Mega-influencers (1,000,001 plus followers): $10,000+ per post

Successful influencer marketing can leverage your goals

Relevence

Rather than just randomly reaching out to various influencers, we create a database of the most promising influencers by their niche, Fan base size and Social channels and demographics.

Brand Awareness

67% of marketers promote content with the help of influencers, particularly those who have a loyal following of hundreds of thousands of people.

Increase Buyer Base

Engages with a new social audience, unlocking the potential for more followers and engagements. This can lead to more site traffic, backlinks and buyers.

Choosing the right platform for your brand

There is a plenty of options to choose from a diverse pool of social media platforms to collaborate with  your brand such as:
  1. Podcasts
  2. Blog Websites
  3. Instagram
  4. Twitter
  5. TikTok
  6. Pinterest
  7. LinkedIn
  8. Youtube
By becoming a partner with an influencer, brands can capture the attention of their ideal demographic audiences in a short amount of time. Our winning influencer marketing tactics will help you create a robust customer acquisition with right marketing and content strategy.
Percentage increase in time spent on social media platforms

If companies want to embrace influencer marketing, they’ll need to be aware of the latest influencer marketing trends. So, let’s check out the influencer marketing trends that are expected to make waves in 2022:

  • Video marketing: Consumers prefer highly engaging audio-visual content. In 2022, video and podcast content is expected to grow, while sponsored posts are projected to dip.
  • Instagram influencer marketing: Apart from having $1.3 billion users, Instagram also has the most engaged audience. No wonder 29% of marketers spend their ad budget here. Influencers also prefer to utilize Instagram over other channels for their marketing campaigns.
  • YouTube influencer marketing: YouTube may be a passive experience, but it is the world’s second most visited site. It also reaches a disproportionately high number of millennials and Generation Z and builds trust and credibility at scale.
  • TikTok influencer marketing: With a whopping 70% engagement rate and over one billion active users per month, marketers need to have a robust TikTok influencer marketing strategy. Brands can partner with TikTok creators to tap into niche communities, drive sales, and generate viral campaigns.

How you can reinforce Your Customer Acquisition Strategy through influencers

Once you decide about the right influencer and platform for your brand, we will take all the burden to strategize your winning influencer marketing tactics. Take a look at some of the top strategies that work for almost every business. The key is to choose the right influencer and platform first.

Promote Your Brand’s Story

Stories are the best way to build an emotional connection with people, so you can ask your influencers to share your brand’s stories with their social media followers in ways that will appeal to them. But why do you need an influencer to become a storyteller for your brand?

Giveaways and Contests

When done correctly, giveaways or contests will definitely draw new customers to your brand because it’s always exciting to win a prize, free of cost. And when you collaborate with influencers to run contests or giveaways, you can reach a wider audience which may not have been possible otherwise.

Get Legit Reviews

Get your product given to influencers and ask them to give honest reviews. User reviews and testimonials are even more important when you are a fairly new brand in the industry. In such cases, a positive review from an influencer whom customers trust can speak volumes about your brand and it’s value.

Campaign-Specific Hashtags

A relevant hashtag are power-hubs which can make a campaign go viral. Hashtags are easy and compelling to use, helping users identify relevant content. Relevant hashtags can bring fresh and organic audience to your brand as social media user follow hsahtag trends.

Free product or discount

Why not offer somebody a free product or discount in exchange for a shout out? This is how GymShark initially grew its user base. When influencer marketing was still in its infancy, they sent their products to YouTube influencers for free, and in turn, those influencers would wear the products in videos.

Commission Based

This is a win-win, as both parties have skin in the game. You pay the person to share your brand with their audience and any sale they generate will result in a commission paid to the influencer. As long as you are fair with the commission structure, this is one of the best arrangements.

Why Brands are using influencers?

90% of the famous brands are using influencers for their marketing campaigns

Influencer marketing is powerful for one very good reason: just 33% of consumers now trust traditional advertising, and that’s a percentage that’s likely to continue falling. More and more people trust online reviews and testimonials given by the website and video bloggers or real customers. What’s more, 94% of brands who leverage influencers for their marketing campaigns describe it as an effective practice.
Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing. Adidas has been using influencer marketing to promote their products for years now. They use influencer marketing to target a younger audience through Instagram.
Brands use influencers to reach their target audience. Of the 81% of marketers who use influencers and influencer content, 51% of those said their influencers content outperformed brand-created content. Influencer marketing can be a cost-effective way to reach a new, different audience – and big and small businesses can use this method.

Amazon-owned Audible

Worked through monthly membership sign-ups and partnered with various influencers across gaming, film, animation, how-to, lifestyle, and entertainment.
As a direct result of the campaign, Audible reached 132 million people and the video campaign gained 83 million views.

Dunkin’ Donuts wanted to improve brand awareness

On National Donut Day, they created a US-centric Snapchat campaign and made a special offer for the day.
The brand reached 3 million people and gained 10x more followers in a day than they usually did in a month.

GoPro to create a loyal following

They encouraged users to film their adventures and submit them for a million dollar contest.
As a result, they’ve gotten over three million posts with the hashtag #goprohero and plenty of micro influencers to join in the fun.

Dior, who teamed with an influencer marketing agency to celebrate the launch of Dior’s Forever Foundation, which is a range with 67 unique foundation shades.
They worked with 67 influencers for the campaign – each one matching one of Dior’s 67 shades. In turn, the influencers made one post per day over 67 consecutive days. The 67 influencers had a total audience reach of 2.66M. In addition, their posts had 1.85M impressions and resulted in 592K engagements.

Our Working Model

Stage 1

1- Research

Identify the social media platform that your ideal audience frequents. Assess influencer fees considering the potential reach based.

2- Planning

Set up management strategy, timeline, and budget for the campaign before reaching out to to them.

3- Determine Goals

Since influencers have very targeted audiences, it’s important to nail the exact audience attributes that fit the brand’s needs.

4- Finalize

Shortlist the names and reach out to them with all plans and prices and sign the agreement and terms you wish to sign with them.

Stage 2

Choosing the right one

1- Negotiating Marketing Strategy

Once the influencers are short listed, comes to engage with them on their social platforms of choice.

2- Coming up with price and terms

Once the influencer is engaged, he is presented with the terms and condition along with the price or the incentive offered by the brand.

3- Personalized Pitch

We help both, the brand and influencer with personalized pitch which can be a blof content or a youtube video.

Stage 3

Tracking and Measuring ROI

1- Insightful Reports

How your brand and competitors perform among influencers in your market and uncover actionable insights to guide your strategy.

2- Investment Optimization

Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.

3- ROI Reports

Make powerful future decisions based upon deliverable results, and ROI reporting.

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